Lyre's Classico Rosé: What the Australian Press Is Saying

A new sip is turning heads across Australia

Every so often, a launch comes along that gets the whole room talking. For Lyre's, that moment arrived with the release of Classico Rosé, a blush-pink sparkling pour inspired by the classic rosés of Provence. Since landing on Australian shelves in time for warm-weather entertaining, it has been quietly (and not so quietly) working its way into press round ups, lifestyle columns, and weekend recommendation lists across the country.

We thought it was worth pulling together some of the coverage in one place, partly because it's genuinely lovely to see the response, and partly because it says a lot about where non alcoholic sparkling wine sits in the culture right now. This isn't a category tucked away in a corner of the drinks aisle anymore. It's front and centre in the same columns covering the season's best jewellery, skincare, and handbags.

Leading the pack: News.com.au's "No Gatekeeping" column

One of the most enthusiastic mentions came from news.com.au's weekly lifestyle column, "No Gatekeeping: 10 things making my life infinitely better this week", written by Eleanor Wicklund. The column is a curated list of ten recommendations spanning home, beauty, and lifestyle finds the writer has genuinely put through their paces that week, and Classico Rosé earned its place under the "Food, Sip & Snacks" heading.

In the piece, Wicklund writes about wanting drinks that still deliver on ritual and presentation, not just something to fill a glass:

"I am always on the lookout for non-alcoholic options that don't taste like sickly sweet fruit juice or plain sparkling water. I still want the ritual, the fancy glassware, and the feeling of a celebratory sip at 5pm! Lyre's has been a lifesaver for me over the years, and their newest launch – the Classico Rosé – is an absolute 10/10."

She goes on to describe the flavour profile in detail, noting that it's "inspired by classic Provence rosé and is a blush-pink sparkling sip with delicate notes of red cherry and fresh strawberry, finishing creamy and dry." The column also highlights the timing of the release, landing "just in time for warm-weather entertaining", and praises how crisp and refreshing the pour feels for a relaxed afternoon occasion.

It's a lovely piece of coverage, and one that sits alongside recommendations for everything from a chic jewellery chest to a viral sculpting facial, which tells you something about how a considered sparkling rosé is now viewed: as a lifestyle staple, not an afterthought.

Why the press is responding to Classico Rosé

Reading through the coverage so far, a few themes keep coming up. Writers are drawn to the fact that Classico Rosé delivers a genuine tasting experience rather than a simple stand-in. The notes of red cherry and strawberry, balanced with a creamy, dry finish, give it real structure on the palate, the kind of thing you'd expect from a considered rosé rather than a novelty pour.

There's also a strong focus on ritual and presentation. Several mentions circle back to the idea that a drink poured into the right glass, with the right amount of care, changes how an evening feels. Classico Rosé's blush pink colour and fine bubbles make it a natural fit for the kind of glassware you'd usually reach for on a warm afternoon or at a celebratory lunch.

Timing has helped too. The launch landed right as the Australian warm-weather entertaining season was picking up, which meant it slotted naturally into round ups about hosting, garden lunches, and long weekend gatherings.

What this means if you haven't tried it yet

If you're the kind of host who thinks carefully about what goes in the glass, whether it's for yourself or for guests who are choosing not to drink alcohol on a particular occasion, Classico Rosé is worth seeking out. It's designed to hold its own at the table, poured alongside a charcuterie board, a seafood platter, or simply on ice with a twist of orange peel on a Sunday afternoon.

The Provence inspiration is worth noting for anyone who already has a soft spot for that style of rosé. Lyre's has clearly paid attention to the balance that makes Provence rosé so popular globally: pale colour, delicate red fruit, and a dry finish that doesn't tip into anything cloying.

More press mentions worth a read

Beyond the news.com.au feature, Classico Rosé has been picking up additional attention across Australian lifestyle and drinks media, including The Shout, Food and Beverage Media, Food & Drink Business and Drinks Trade, as writers get their hands on bottles ahead of the warmer months. Coverage has touched on everything from its suitability for long lunches to how it performs in classic spritz-style serves. If you're keen to see the full breadth of the conversation, it's worth searching current entertaining and drinks features across major Australian outlets, as more reviews and mentions continue to roll in following the launch.

A note on how we're reading this

At Lyre's, we don't see non alcoholic sparkling wine as a compromise on the real thing. It's simply another considered choice for the table, one that deserves the same attention to flavour, craft, and occasion as anything else you'd pour. That's clearly resonating, and it's a genuine pleasure to see writers responding to Classico Rosé on those terms: as a drink worth talking about in its own right.

Try it for yourself

If the press coverage has piqued your curiosity, Classico Rosé is available to buy online now. Look for it wherever you shop the Lyre's range, and consider pouring it chilled in a proper wine glass for your next warm-weather gathering, garden lunch, or quiet Sunday afternoon. Search "Lyre's Classico Rosé" to find it at your usual retailer or on the Lyre's website.