Lyre's Arrives at Lumen Field, Home of the Seattle Seahawks

Non-alcoholic drinks at sports venues just levelled up

Gameday has always been about the ritual. The walk to your seat, the roar of the crowd, the drink in your hand as kickoff approaches. For a long time, the choice at the concourse felt narrow if you wanted something sophisticated without the alcohol. That is changing, and it is changing in some of the biggest rooms in sport.

We are thrilled to share that Lyre's has arrived at Lumen Field, home of the Seattle Seahawks. Ahead of the 2026 NFL season, Lyre's Amalfi Spritz is now listed at one of the most iconic venues in American sport, giving fans a genuinely premium non-alcoholic option to raise as the action unfolds.

What fans will find on the concourse

Lyre's Amalfi Spritz is available in select Grab & Go locations throughout Lumen Field. It is a ready-to-drink spritz built for exactly this kind of moment: bittersweet orange, a whisper of rhubarb, and fine, lively bubbles that deliver a bright, refreshing finish. Chilled and poured over ice, it is the sort of drink that makes you slow down and enjoy where you are.

Inspired by Mediterranean aperitivo culture, the Amalfi Spritz brings a touch of the Italian coast to the Pacific Northwest. It is crafted for cocktail enthusiasts who want the full sensory experience of a great spritz, from the colour in the glass to that clean, gently bitter close, without compromising on flavour.

Why the spritz works so well for gameday

A spritz is one of the most social drinks there is. It is refreshing enough to sip across four quarters, complex enough to reward attention, and celebratory by its very nature. That makes it a natural fit for a stadium, where the drink in your hand is part of the shared experience with everyone around you.

A growing appetite for premium non-alcoholic options

The arrival at Lumen Field reflects a broader shift in how people are choosing to drink at major sports and entertainment venues. Audiences want variety and quality, and they want to feel included in the moment whatever is in their glass. Bringing a premium non-alcoholic spritz to a venue of this scale is a clear signal that sophisticated, considered drinking belongs at the heart of gameday culture.

Built on the right partnerships

Launching at a venue like this takes the right people on the ground. The placement was secured in partnership with Southern Glazer's Wine & Spirits Washington, whose team has been instrumental in bringing Lyre's to the Lumen Field concourse. It is a partnership we are proud of, and a template for how thoughtful non-alcoholic options can find their place in major sports and entertainment venues.

For Lyre's, this is a milestone in our mission to make premium non-alcoholic drinks available wherever people gather to celebrate. From bars and restaurants to some of the most recognised stadiums in the world, the goal is the same: a beautifully crafted drink for everyone at the table, or in the stands.

Raise a glass this season

If you are heading to Lumen Field for the 2026 season, keep an eye out for Lyre's Amalfi Spritz in the Grab & Go locations. It is the perfect way to toast a touchdown, savour the atmosphere, and enjoy the full ritual of gameday on your own terms.

Not in Seattle? You can bring the same bright, bittersweet spritz to your own hosting and entertaining at home. Explore the Amalfi Spritz and the wider Lyre's range on our store, and discover just how good a great non-alcoholic serve can be.