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Dry January

THE OFFICIAL WINE & SPIRIT OF DRY JANUARY®... AND MORE!

We are delighted to be the Official Wine & Spirit of Dry January® in partnership with Meharry Medical College – the organisation bringing the world’s biggest ‘booze free’ campaign to America.

With over 30 million people expected to participate in Dry January in 2023, we thought we'd help you get ahead with the planning, and ensure your drink stay dry, but your life doesn't!

Our range of 16 premium non-alcoholic spirits, sparkling wine and range of ready-to-drink cocktails are low in sugar, low calorie, vegan friendly and alcohol free, so you can sip all your favourite tipples in style at home or out and about every day of the week if you so fancy.

Cin Cin!

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LOOKING FOR INSPIRATION?

Because your drink is dry doesn't mean you can't have fun this Dry January. Simply make it a Lyre's!

Plus, we'll donate $1 for every bottle of Classico Grande we sell in January.

Sip Sip Hooray!

Lyre's Negroni Sbagliato

What’s your drink of choice?
A Negroni. Sbagliato. With Prosecco in it.
Oh, stunning.

Lyre's Amalfi Spritz

To begin, pour yourself a tall glass of this refreshing, citrusy beverage. Now, lie in the sun, close your eyes and say ‘Positano…...Salerno...Amore.' Presto, you are now an Italian Countess and sole heiress to your Grandfather's silk empire. Prego.

Lyre's Lemon Sgropinno

Tart, citrusy, simple & tasty! A delicious & refreshing digestif. Perfect for when a soiree's merriment has you loosening off your belt buckle. Cin-Cin

Lyre's Passionstar Martini

Entertaining is about sharing and celebrating beautiful moments together, and this delicious martini is perfect for the occasion.

Lyre's Old Cuban

Originally titled El Cubano, this mojito style cocktail is another modern classic hailing from the Pegu Club NYC and one that will definitely stand the test of time. With the addition of Lyre's White Cane Spirit, bitters and sparkling wine, this is a wonderfully fresh and festive drink and should be served at every dinner party.

Lyre's Poinsettia

Eminently refreshing; Satisfyingly quaffable! As elegant as it is simple. This delightfully red tipple is the perfect winter party starter.

Lyre's Spritz de Passione

This is probably one of the most delicious spritz styled drinks you will ever taste. A wonderful combination of lightly bitter orange, summer fruits and fresh citrus with a touch of fizz in one mouthful. This is literally sunshine on a deserted beach, in a glass, cold. You. Are. Welcome.

"We started Lyre’s with a bold mission, to change the way the world drinks. Our global success has shown that there’s incredible demand for premium non-alcoholic drinks. We believe it is part of our role to educate and showcase the wide range of options available to them, whether they want to stop or moderate. We are delighted to be partnering with Meharry Medical College and Dry January USA, and support people on their journey to more mindful drinking. This partnership reinforces Lyre’s category leadership position, and brings to life our mission to give consumers the freedom to enjoy their favourite drink with no compromise. "

Mark Livings, CEO & Co-founder Lyre’s

 

"We are happy to expand the existing partnership that Lyre's has developed with Alcohol Change UK for Dry January 2023 as the Official Wine and Spirit of Dry January®. We welcome them to work with us to introduce and to amplify the message of Dry January USA this holiday season and beyond."

Dr. Michael Caldwell, Chief Medical Officer of Dry January USA at Meharry Medical College 

DISCOVER THE RANGE

With 15 non-alcoholic spirits, a light and bubbly non-alcoholic sparkling wine and a range of ready-to-drink cocktails, you can have all your favourite cocktails, minus the gigglejuice.

Classico Grande

Dry London Gin Non-Alcoholic Spirit

American Malt Bourbon Non-Alcoholic Spirit

Italian Orange Non-Alcoholic Spirit - Aperitivo style| Lyre's

Italian Spritz Non-Alcoholic Spirit - Spritz | Lyre's

Amaretti Non-Alcoholic Spirit - Amaretto | Lyre's

White Cane Non-Alcoholic Spirit - White Rum | Lyre's

Italian Orange Non-Alcoholic Spirit - Aperitivo style| Lyre's

Lyre's Pink London Front bottle

Dark Cane Spirit Non-Alcoholic Spirit - Dark Rum | Lyre's

Aperetif Rosso Non-Alcoholic Spirit - Sweet Vermouth | Lyre's

Agave Blanco Non-Alcoholic Spirit | Lyre's

Agave Blanco Non-Alcoholic Spirit | Lyre's

Absinthe Non-Alcoholic Spirit | Lyre's

Spiced Cane Spirit Non-Alcoholic Spirit - Spiced Rum | Lyre's

Aperitif Dry Non-Alcoholic Spirit - Dry Vermouth | Lyre's

Classico Grande Case of 6

City Guides


Our city guide is your indispensable go-to this January.

If you're opting out without wanting to stay in, our guide will keep you in the mix.

MAKE IT A LYRE'S THIS DRY JANUARY

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