THE OFFICIAL WINE & SPIRIT OF DRY JANUARY®... AND MORE!
We are delighted to be the Official Wine & Spirit of Dry January® in partnership with Meharry Medical College – the organisation bringing the world’s biggest ‘booze free’ campaign to America.
With over 30 million people expected to participate in Dry January in 2023, we thought we'd help you get ahead with the planning, and ensure your drink stay dry, but your life doesn't!
Our range of 16 premium non-alcoholic spirits, sparkling wine and range of ready-to-drink cocktails are low in sugar, low calorie, vegan friendly and alcohol free, so you can sip all your favourite tipples in style at home or out and about every day of the week if you so fancy.
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LOOKING FOR INSPIRATION?
Because your drink is dry doesn't mean you can't have fun this Dry January. Simply make it a Lyre's!
Plus, we'll donate $1 for every bottle of Classico Grande we sell in January.
Sip Sip Hooray!
Lyre's Old Cuban
Originally titled El Cubano, this mojito style cocktail is another modern classic hailing from the Pegu Club NYC and one that will definitely stand the test of time. With the addition of Lyre's White Cane Spirit, bitters and sparkling wine, this is a wonderfully fresh and festive drink and should be served at every dinner party.
Lyre's Spritz de Passione
This is probably one of the most delicious spritz styled drinks you will ever taste. A wonderful combination of lightly bitter orange, summer fruits and fresh citrus with a touch of fizz in one mouthful. This is literally sunshine on a deserted beach, in a glass, cold. You. Are. Welcome.
“"We started Lyre’s with a bold mission, to change the way the world drinks. Our global success has shown that there’s incredible demand for premium non-alcoholic drinks. We believe it is part of our role to educate and showcase the wide range of options available to them, whether they want to stop or moderate. We are delighted to be partnering with Meharry Medical College and Dry January USA, and support people on their journey to more mindful drinking. This partnership reinforces Lyre’s category leadership position, and brings to life our mission to give consumers the freedom to enjoy their favourite drink with no compromise. "
Mark Livings, CEO & Co-founder Lyre’s
"We are happy to expand the existing partnership that Lyre's has developed with Alcohol Change UK for Dry January 2023 as the Official Wine and Spirit of Dry January®. We welcome them to work with us to introduce and to amplify the message of Dry January USA this holiday season and beyond."
Dr. Michael Caldwell, Chief Medical Officer of Dry January USA at Meharry Medical College
DISCOVER THE RANGE
With 15 non-alcoholic spirits, a light and bubbly non-alcoholic sparkling wine and a range of ready-to-drink cocktails, you can have all your favourite cocktails, minus the gigglejuice.
MAKE IT A LYRE'S THIS DRY JANUARY