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GOING DRY THIS JANUARY?® MAKE IT A LYRE'S

Elevate your well-being, support a social cause, and celebrate a month of clarity this Dry January!

We invite you to embark on this transformative journey with Lyre’s Non-Alcoholic, the proud Official Beverage Partner of Dry January® USA in partnership with Meharry School of Global Health. Founded in the 2013 by Alcohol Change UK, Dry January® is about you taking a break, living better, and feeling better to start the year right. Lyre’s will donate $1 for every selected bottle* sold, supporting Meharry’s research on alcohol’s health impact in minority communities.

We invite you to share your favourite Dry January moments with us at @lyresspiritco for a chance to be featured on our channels.

Cin cin! 🥂

HOW WILL YOU FEEL?

Mental Wellness

Allowing yourself a break from alcohol can help your brain find balance, leading to clearer thinking and a more positive approach.

Physical Health

Being alcohol-free can enhance motivation and energy levels for exercise, contributing to weight loss and overall fitness.

Better Sleep

Without alcohol, you achieve deeper and more restorative sleep, leading to higher energy levels throughout the day.

WHY DRY JANUARY WITH LYRE'S?

1
Boost Your Health

Reset for the new year with delicious alcohol-free alternatives.

2
Stay Motivated

Weekly check-ins and inspiring content to keep you on track.

3
Make an Imapct

Your participation helps support community wellness initatives.

Dry January Wellness Guru

NOELLE RENEE BERCY

Meet Noelle Renee Bercy, Lyre’s Dry January Wellness Guru for 2025! A talented actress, wellness advocate, and yoga instructor, Noelle brings a vibrant and relatable energy to help guide and inspire our community throughout the month.


With her deep commitment to mindfulness, self-care, and balance, Noelle is here to share tips, tricks, and encouragement to help you crush your Dry January journey. Whether it’s finding moments of calm in a busy day, crafting delicious non-alcoholic cocktails, or embracing mindful habits, Noelle will be your go-to guide for making this Dry January your best yet.

Dry January Sweepstakes

WIN A LUXURY IN HOME SPA EXPERIENCE

Lyre’s is giving you the chance to win a luxury in-home spa experience for you and three friends.


Imagine a day of pure bliss, complete with a professional massage team, soothing ambiance, and a full Lyre’s non-alcoholic cocktail experience to elevate your relaxation. Plus, the winner will receive an exclusive Lyre’s gift pack. 

Testimonials

Occasionally, I'd take a day off drinking but it wasn't until I decided to give Dry January a go that I really felt the benefits of a longer break. The main benefit for me was better sleep and not waking up with a headache in the morning. I also felt that my liver was thanking me and cheering me on.

Emily, 64

“It really got me thinking differently about alcohol and its effects on physical and mental health and relationships. The Try Dry app is an excellent tool to help you keep track of your goals in January and beyond, and I would highly recommend it to anyone who is considering making a change to their drinking habits.”

Alec, 34

DRY JANUARY FAQ's

What does Dry January mean?

Dry January is a month-long challenge where participants voluntarily abstain from alcohol for the entire month of January. It's a global movement aimed at promoting healthier habits, self-reflection, and exploring alternatives to alcohol.

What is the point of Dry January?

The purpose of Dry January is to encourage individuals to take a break from drinking, reassess their relationship with alcohol, and enjoy the potential health benefits. It’s an opportunity to reset physically and mentally, build healthier habits, and see how life feels without alcohol.

Why was Dry January created?

Dry January was first launched by the UK charity Alcohol Change UK in 2013. The initiative aimed to raise awareness about alcohol consumption, promote healthier lifestyles, and support individuals in improving their physical and mental health. Over time, it has become a global phenomenon embraced for its positive impact.


What happens to my liver during Dry January?

During Dry January, your liver gets a much-needed break from processing alcohol, allowing it to repair and regenerate. Alcohol consumption can cause fat build-up in the liver, leading to inflammation or liver damage. Abstaining for a month can reduce fat levels, improve liver function, and lower inflammation, contributing to better overall liver health.

DRY JANUARY 2025

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