The Rise of Mindful Drinking in the U.S.
The way people approach social drinking is changing significantly in the United States. One of the most talked-about trends this year is 'zebra striping'—alternating between alcoholic and non-alcoholic drinks. This practice promotes balance and mindful choices, and it's gaining momentum nationwide.
Recent data underscores this shift towards mindful drinking. According to NIQ, non-alcoholic beverages have gained traction, reflecting a growing consumer focus on moderation. Additionally, a study by IWSR projects that the no-alcohol category in the U.S. will experience an 18% compound annual growth rate (CAGR) from 2024 to 2028, driven by the recruitment of new consumers and increased consumption frequency.
Younger Generations Leading the Charge
Millennials are at the forefront of this movement. Research from IWSR Bevtrac indicates that, as of April 2024, 61% of American non-alcoholic beer consumers were millennials, up from 45% in 2018. This demographic shift has prompted workplaces and hospitality venues to adapt by offering more inclusive, alcohol-free options.
The rise of sober bars and expanded mocktail menus in restaurants further exemplify this trend. Learn more about this shift from CNN.
Lyre's: Setting the Standard in Non-Alcoholic Drinks
Amidst this cultural shift, Lyre’s is leading the way with its award-winning non-alcoholic spirits. In 2025, Lyre’s garnered multiple accolades at The Low & No Masters, including:
- Lyre’s White Cane, awarded a coveted Master medal for its impressively Margarita-like aroma.
- American Malt, which secured a Gold medal for its smooth, rich taste.
Beyond crafting exceptional beverages, Lyre’s is committed to fostering a more inclusive drinking culture. For the fourth consecutive year, Lyre’s is supporting Alcohol Change UK and their Dry January® Challenge, aligning with the brand's mission to promote mindful drinking.
How to Zebra Stripe Like a Pro
Curious about how to embrace this trend? It’s simple and fun! Here are some easy tips to get started:
- Start with a Plan: Alternate between an alcoholic and a non-alcoholic drink to pace yourself and stay refreshed.
- Choose Quality Alternatives: Lyre’s non-alcoholic spirits ensure you never compromise on taste or sophistication. Try a refreshing Amalfi Spritz or a smooth Old Fashioned made with American Malt.
- Hydrate with Style: Add sparkling water or a splash of soda to your non-alcoholic drink for extra refreshment.
- Savor the Moment: Zebra striping is about enjoying every sip — whether you’re at a party or hosting friends at home.
Cheers to 'Zebra Striping'
As mindful drinking becomes the new normal, Lyre’s is perfectly positioned to help people enjoy the best of both worlds. Explore our award-winning range and join the movement today.
Cheers to balanced choices and amazing drinks!
