Q: WHY LYRE'S?
A: Lyre’s was created to change the way the world drinks and give freedom of choice. We’ve all encountered social situations where we would like to enjoy a drink, but for one reason or another, a non-alcoholic option is a good choice. The unique Lyre’s range of premium non-alcoholic variants contain the same natural essences, extracts and distillates that match the aroma, taste and appearance you find within time tested classics. Only Lyre’s can transform a broad range of mixed drinks and cocktails into a non-alcoholic version with most of the building blocks covered. More and more people across the globe are seeking mindful drinking options, and Lyre’s non-alcoholic range of spirits means you can still enjoy a sophisticated drink. To enjoy the freedom to have your drink, your way, simply choose your drink and just Make it a Lyre’s.
Q: WHERE DOES THE NAME COME FROM?
A: The name is inspired by the Australian Lyrebird, the world’s greatest mimic, and you can find our mascot, Horatio, wearing a top hat on the necks of our bottles. The Lyrebird can mimic other birdsong, all kinds of sounds, even the ring of a mobile phone. We believe our range is the world’s most successful that pay homage to the classic flavours & style of spirits, in a non-alcoholic version. So, we take our inspiration from the Lyrebird in the brand and we dubbed our spirits ‘Lyre’s’
Curious to see the Lyrebird in action? Here are some links you can share to show the amazing Lyrebird from which we take our inspiration:
Q: HOW IS LYRE’S MADE?
A: Lyre’s is incredibly challenging to craft – from our expert deconstruction of the elements that make the time-honoured classic flavours, to the meticulous sourcing of every all-natural, unique essence, extract and distillate from around the globe, to the development of our own proprietary non-alcoholic base. We take great pride in the drinks that Lyre’s has created and want people to recognise our commitment to bring these classic drinks to people looking to make mindful choices. It’s part of the reason why we are a premium product in that we lead the development of this new category, giving people the social freedom by making possible what was previously impossible available across the globe.
Q: WHERE IS LYRE’S MADE?
A: Lyre’s is made in Leicestershire, United Kingdom, Melbourne, Australia and Montreal, Canada. In the future, we will produce Lyre’s in a range of markets in key regions across the globe.
Q: WHO OWNS LYRE’S?
A: Lyre’s was founded by two Australians in Britain as an independent British company, in 2019. The headquarters are based in London, UK with offices in Sydney, Australia California and New York, USA and Shanghai, China.
Q: WHAT DOES LYRE’S TASTE LIKE?
A: Lyre’s tastes just like the style of the classic spirit that we are paying a homage to. By taking the time to identify the distinct aromas, tastes and visual appearance you find across each style, we have been able to source the best all-natural essences, extracts and distillates from around the globe and blend them to match our own flavour architecture. No one brand is used as a reference, rather the best characteristics across the style are represented in our version of the classic.
Q: CAN I DRINK LYRE'S STRAIGHT?
A: Lyre's comes to life when made in a delightful drink, so hold fire and resist temptation before you take your first sip, please don't try straight out of the bottle. We have created a range of variants that come to life with the perfect mixing partner, shake or mix. Take the true Lyre's experience & signup for one of our complimentary mixology classes with your first order or watch our YouTube Channel to inspire each pour.
Q: IS LYRE’S SUGAR FREE?
A: To bring the true sophisticated flavours to life in Lyre’s, we use a range of natural sugars to match the mouthfeel and sweetness of the classic spirit style. This means that while Lyre’s is not sugar free, our calorie/kilojoule levels are much lower than our alcoholic equivalents because of our no-alcohol base. Making your drink a Lyre’s will reduce your calorific consumption compared to a full-alcohol equivalent.
Below is the sugar content per serve (30ml) and 100ml.
Lyre's Absinthe - 1.6g/30ml and 5.44g/100ml
Lyre's American Malt - 0.6g/30ml and 2g/100ml
Lyre's Amaretti - 4.8g/100ml and 16g/100ml
Lyre's Coffee Originale - 4.5g/30ml and 15g/100ml
Lyre's Dark Cane Spirit - 0.9g/30ml and 3g/100ml
Lyre's Dry London Spirit - <0.57g/30ml and <1.9g/100ml
Lyre's Aperetif Dry - 0.9g/30ml and 2.9g/100ml
Lyre's Italian Orange - 5.4g/30ml and 18g/100ml
Lyre's Spiced Cane Spirit - 0.7g/30ml and 2.5g/100ml
Lyre's Orange Sec - 4.5g/30ml and 15g/100ml
Lyre's Aperetif Rosso - 4.2g/30ml and 14g/100ml
Lyre's White Cane Spirit - 0.6g/30ml and 2g/100ml
Lyre's Italian Spritz - 6g/30ml and 20g/100ml
Q: HOW DOES LYRE’S COMPARE IN CALORIES?
A: Lyre’s has significantly less calories than the equivalent traditional alcohol spirit equivalent. Depending on the variant, Lyre’s is up to 95% less calories than the equivalent drink containing alcohol. The actual range is between 64% (Rosso Aperitif) and 95% (Dry London). Most are roughly 75-90% less. Making your drink a Lyre’s will reduce the calorific consumption compared to a full-alcohol equivalent. Below is a table of comparisons*
*SOURCES - Lyre’s nutritional cards. Various brand and comparison websites such as www.calorieking.com
Q: WATER - HOW CAN I MAINTAIN MAXIMUM FLAVOR OF MY DRINK?
A: Our aim at Lyre’s is to pay ultimate respect to the flavors of the classics, and Lyre’s really comes to life when mixing, stirring or shaking. However given that our beverages are alcohol-free, we recommend taking steps to reduce the dilution of the spirit in the drink you’re making. A few handy tips are if you’re making cocktails, shake or stir, only to chill, rather than dilute. Where possible, pre-freeze your glass or use high-quality, slow melting large & hard ice.
The recipes that we feature were developed by our experienced, professional mixologists and showcase the Lyre’s product in the best proportions to deliver the closest possible match to a mixed original.
Q: HOW DO YOU PRICE YOUR PRODUCTS?
A: Lyre’s is a premium product that took many years to perfect, drawing from a library of ingredients with 39 different countries of origin and extensive development. Our range has been crafted for sophisticated, adult tastes and required the mastery of a sommelier to develop the flavour architecture. Our price reflects the cost of this significant development work as well as the cost to procure and manufacture the beverages.
Q: IS LYRE’S 100% ALCOHOL FREE?
A: The Lyre’s range is classified as non-alcoholic, meaning they contain 0.5% ABV (Alcohol By Volume) or less. Lyre’s is like many beverages – orange juice or kombucha for example, in that it contains trace amounts of alcohol. You’ll even find similar levels (or higher) amounts of alcohol in foods like bread or ripe fruit. True story!
Lyre’s doesn’t claim 0.0% ABV, but instead claims that it is non-alcoholic spirit, given the ultra-low volumes of trace alcohol in our beverage (less than 0.5% ABV). We note non-alcoholic beverage classification can vary from country to country, but legislation typically falls between a maximum alcohol content of 0.5% ABV and 1.2% ABV to be considered a non-alcoholic beverage. We do know that some online resellers are advertising our range, as well as other non-alcoholic spirits as 0.0% ABV, which is incorrect. Please let us know if you come across this.
Q: HOW DO I STORE LYRE’S?
A: Always reseal with original cap after opening. Do not leave bottle open or replace cap with pourer. Once open, best refrigerated for optimum freshness. Recommended to be consumed within 12 weeks of opening. Do not leave out in the cold to avoid risk of freezing.
Q: IS LYRE'S PACKAGING RECYCLABLE ?
A: All of our Lyre’s glass bottles and aluminium cans are fully recyclable as is our cardboard packaging. Our blue box that we ship our ecommerce orders in is made from chill board which is 100% recyclable including the gold metal foil which in most places can be recycled, however, this depends on the capability of your local facilities and local regulations. Our packaging has been designed with both the use of recycled materials and recyclability as a priority.
Q: DOES LYRE’S CONTAIN ANY ALLERGENS?
A: All of the ingredients we use to meticulously craft Lyre’s are free from known allergens (excluding our Cane spirit products (Dark, White and Spiced) which contain barley. We use all natural ingredients throughout our range and recommend reading the individual product pages or refer to the bottle for more specific information in relation to each product.
Q: WHY IS MY LIQUID NOT COMPLETELY CLEAR?
A: Because Lyre’s doesn’t use alcohol as a preservative, we use natural essences and ingredients, this can happen from time to time. It is a result of the very fine natural flavour components bonding together (much like sediment in wine.) Your drink is completely fresh to drink and the flavour still as magnificent as ever. Hot tip: shake vigorously to disperse any bonds and see if that doesn’t fix your beverage. Refrigeration after opening will ensure this is less likely to occur. Reach out to us at customer service to discuss further should you like to explore a replacement.
Q: WHAT ABOUT CAFFEINE LEVELS?
A: Our Coffee Originale contains 28.6 mg per 100ml. That is equal to 8.6mg per 30ml serving.
Q: IS LYRE'S 100% NATURAL?
A: Across our entire range we exclusively use all-natural flavours. These are globally-sourced essences, extracts and distillates, expertly selected and blended to make what we believe are the best non-alcoholic versions of classic spirits, simply without alcohol.
We also have all natural colours across the majority of the range. These include Dry London, American Malt, Aperitif Dry, Aperitif Rosso, Amaretti, Coffee Originale, Orange Sec, Dark Cane, Spiced Cane, White Cane.
Three of our variants, Italian Spritz, Italian Orange and Absinthe, contain certified colours that meet the safety standards of the US Food and Drug Administration (FDA) and the European Food Safety Authority (EFSA). We think it’s important for our customers to know that these are the exactly the same colourants that are used in the alcoholic originals that we’re paying homage to. We continue to work on developing all natural colours for these three variants – we’re confident that we’ll get there and we’ll be sure to let you know when we do.
Lastly, because Lyre’s does not contain the natural protection that a 40% alcohol content would typically afford alcoholic spirits, we do need to use a preservative.
The Lyre’s range uses potassium sorbate – a salt, and one of the most widely used preservatives in the world. We think it’s important that you know that every single non-alcoholic spirit on the market uses potassium sorbate too, to remain shelf-stable. The Lyre’s team is working hard on developing an all-natural replacement for this also.
In our RTD range we use sodium benzoate, the first preservative allowed in foods by the FDA and also one of the most common used food additives. We think it’s important to note that you’ll find it commonly used in most soda, bottled lemon juices, salad dressings and many other condiments.
Being 100% natural is very important to us and we won’t stop working until we get there.
Q: IS LYRE'S VEGAN?
A: Absolutely. The only animals featured here are our beloved social animals depicted on our labels. We use all-natural, plant derived essences, extracts and distillates that deliver bouquet and flavour throughout our range. We recommend reading the individual product pages for more specific information in relation to ingredients.
Q: IF LYRE’S HAS NO ALCOHOL CAN MINORS DRINK IT?
A: Lyre’s is a product designed for the enjoyment of adult tastes. The product has been created for people of legal drinking age looking for a sophisticated non-alcohol alternative. While it may technically cause no harm, Lyre’s in no way endorses or encourages consumption of our product by anyone who is not of legal drinking age.
Q: IS LYRE’S ANTI-ALCOHOL?
A: Lyre’s is in no way against alcohol. We do see a trend towards mindful drinking. Our approach has been to pay homage to the time-tested classics that make up the traditional alcohol category. We have just seen that there are times and occasions when you can’t enjoy these classic flavours and have to break the taste. By switching to a Lyre’s, or perhaps mixing your Lyre’s with alcohol, you can still enjoy the taste that has made these styles so popular, but you can manage the other factors that lead you to a non-alcohol/low alcohol choice.
We do believe that we can play a role by removing the stigma of not drinking that occurs with the obvious switch to a traditional non-alcohol beverage solution, especially in confronting social situations. By simply taking a drink and making it a Lyre’s, we can help by offering a degree of social camouflage, in that you can enjoy the same drink, served the same way with the same tastes, it just is a non-alcohol version, empowering you to drink freely.