THE BIRD THAT INSPIRED A BRAND. THE BRAND THAT REDEFINED THE BAR.
In a world where choices were often limited to full-strength or nothing at all, Lyre’s saw an opportunity, not just to follow a trend, but to lead a movement.
Inspired by the Australian Lyrebird, nature’s most talented mimic, Lyre’s was born to echo the flavor and complexity of time-honored spirits, without a drop of alcohol. Just like the bird it’s named after, Lyre’s captures the essence of the original, from the warmth of a whisky to the zest of a spritz. And just like a good pun, the name carries a cheeky twist: say it out loud and you’ll hear it: “a Lyre’s Negroni, please.”
But Lyre’s is more than mimicry. It’s about mastery. Each bottle pays tribute to a classic spirit and the region it hails from. Over six spirited years, Lyre’s has become more than a bar cart staple. It’s a conversation starter, a cocktail shaker, a cultural shift. A way to say yes to the occasion, without saying yes to alcohol.
So here’s to six years of raising the bar, without raising a glass.